Uncovering the Potential of the Kombucha Tea Market in 2023-2028
The latest report by IMARC Group, titled “Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global kombucha tea market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 6.9 Billion by 2028, exhibiting a growth rate (CAGR) of 17.6% during 2023-2028.
Kombucha tea is a fermented beverage with a long history of consumption, dating back centuries. It is created through the fermentation of sweetened tea with the help of a symbiotic culture of bacteria and yeast (SCOBY). During the fermentation process, the SCOBY consumes the sugar in the tea and produces a variety of organic acids, vitamins, and trace amounts of alcohol. The result is a tangy, slightly effervescent drink that is often enjoyed for its potential health benefits. Kombucha is known for its unique flavor profile, which can range from mildly sweet to vinegary, depending on the length of the fermentation period. While it is often enjoyed for its refreshing taste, it has gained popularity due to its perceived health benefits. Some proponents of kombucha claim that it can aid in digestion, support the immune system, and provide probiotics that promote gut health.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/kombucha-tea-market/requestsample
Kombucha Tea Market Report Trends and Drivers:
Consumers are becoming more health-conscious, seeking natural and functional beverages. Kombucha, known for its potential probiotic and antioxidant properties, has gained popularity as a healthier alternative to sugary sodas and juices. Additionally, kombucha is considered a functional beverage due to its potential digestive health benefits. As individuals look for beverages that offer more than just refreshment, the perceived functional qualities of kombucha have driven its market growth. Other than this, kombucha is often produced using vegan and organic ingredients, aligning with the preferences of consumers who prioritize sustainable and plant-based options. This has contributed to its appeal among environmentally conscious consumers. Besides this, companies have introduced a wide variety of kombucha flavors, appealing to diverse taste preferences. These innovations have expanded the consumer base, attracting those who may have been hesitant to try traditional kombucha. In line with this, kombucha is increasingly available in mainstream retail outlets, making it more accessible to a broader audience. This widespread distribution has played a pivotal role in market expansion. Furthermore, the influence of social media and health trends has led to the popularization of kombucha. Wellness enthusiasts and influencers often endorse kombucha as a part of a holistic lifestyle, further boosting its market presence.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
Organic
Non-Organic
Breakup by Tea Type:
Green Tea
Black Tea
Oolong Tea
Others
Breakup by Flavour Type:
Fruits
Regular/Original
Herbs and Spices
Flowers
Others
Breakup by Packaging Type:
Glass Bottles
Aluminium Cans
PET Bottles
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Health Stores
Online Retailers
Others
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
Brew Dr. Kombucha
Asheville Kombucha Mamas, LLC (Buchi Kombucha)
RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
Flower of Life Ltd (Equinox Kombucha)
GT’s Living Foods LLC
Humm Kombucha LLC
KeVita, Inc.
Pure Steeps LLC (Wonder Drink)
Reed’s, Inc.
Remedy Kombucha Pty Ltd
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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